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In his TEDxGreenville talk, Gary Shiffman explores the disconnect between Greenville’s impressive GDP growth and its lagging real wages, highlighting South Carolina’s rank near the bottom nationally. Analyzing over a century of economic plans, he reveals the city’s consistent prioritization of growth over wages. Shiffman warns that Greenville’s labor-driven economic path is outdated in an era of AI, where capital increasingly replaces labor. He urges local leaders, educators, and entrepreneurs to act now—by building innovation labs, launching startups, and recruiting AI firms. Greenville, he argues, is ideally positioned to lead the next generation of advanced manufacturing by focusing on building happy employees.