Paul Hebert

Member, Interactive Team

Paul is Vice President Solution Design for Symbolist, a consultancy and fulfillment organization that creates “human” programs connecting employees and other audiences to the sponsor organization at an emotional level.  Symbolist helps companies create a system that reinforces who they are and what they value.  Through this “embedding” of company values into an ongoing system of reinforcement they provide long-term change and a positive performance culture.

Over the course of 20 years, Paul has worked closely with clients to design their influence, marketing, motivation, incentive, recognition and reward programs to increase effectiveness and reduce costs. Paul’s mission is to humanize the business relationships needed to drive greater employee, channel and customer loyalty.  He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Through the use of proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance.

Paul is widely considered an expert on motivation and incentives and has been interviewed by the BBC, quoted in USATODAY, published in Loyalty360 magazine, published whitepapers and articles for HRM Magazine, is a contributing author on the Fistful of Talent blog, founding member of the editorial advisory team at, writes at his own company’s blog and is the Social Media Editor for the Enterprise Engagement Alliance.


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